Montag, 5. Oktober 2009

Forrester's Natalie Petouhoff about service communities

Listen or read about how an expert evaluated the positive effect of service-communities for corporations: "it was the transformation that the business went through as a result of deploying social media..." says Natalie Petouhoff Read on... or listen to an interview with her. She sees an astonishing transformation of the whole organization happening, wenn a better interaction with the customer moves on to social media. According to her, especially those super users deliver very important product feedback and even the top management starts listening to them, once social media become implemented into the service organization...

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